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Family Promise of Metro East
Met our goal by 123% in two months by creating email and social media campaigns.
Managed social media and created content that captured the brand personality of Family Promise while increasing brand awareness.
Digital Campaign
From November 1 to December 31, Family Promise participated in the Give!Guide fundraiser, where I helped raise 34% (or $6,240) more than the previous year.
As part of the campaign, I created 17 emails and social media posts to drive donations and strengthen partner relationships.
Email Campaign
Email Subject line:
"Donating has no "regerts""
Email Preview Text:
"Today only win a $250 to Atlas Tattoo"
470 emails sent
188 Opened
4 Clicks
0 Bounces
Email Subject line:
"Turn pages for families"
Email Preview Text:
"Today only win a $500 to Powell’ Book Store"
480 emails sent
195 Opened
25 Clicks
1 Bounce
Digital Campaign Results
After the campaign, I downloaded the data into an Excel sheet, calculated the KPIs, and interpreted the results.
KPI'S
Open Rate
38.84%
Click Through Rate
21.53%
Finacle Goal
+123%
What I Learned From The Digital Campaign
I learned that the best way to reach our demographic is by email.
According to the data, 525 people clicked on the donation link in the email. Then, our social media page was visited by 149 people (presumably to use the Linktree in our bio to donate).
Analyzing Data
The Facebook data is a screenshot from Family Promise's Facebook Meta Suite.
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