Dress For Sucess Oregon

Dress For Success Oregon

Collaborated with the marketing team to support the organization’s largest annual fundraisers. Developed and executed email and social media campaigns that drove donations and strengthened partner relationships.

Email Fundraiser

I joined Dress for Success just before their end-of-year campaign and immediately began working with the director. This included developing the campaign concept, "You Are the Missing Piece to Women's Success." From there, I wrote and designed emails that achieved a 4.30% increase in click-through rate compared to the previous year.

Email Fundraiser

Created 18 engaging emails in Mailchimp that followed brand guidelines.

Email Results

Emails Sent

60,352

Average Open Rate

+1.18%

Average Click Through Rate

+4.30%

Social Media Content Lead

Created content in Adobe and Canva that aligned with brand guidelines and coordinated approvals with the design manager.