As a social media manager, my job was to create engaging content and spread brand awareness on all platforms.
As a social media manager, my job was to create engaging content and spread brand awareness on all platforms.
My Work With Arose Atelier
As a social media manager, I assisted in a marketing campaign for the summer collection called E.X.I.L.E.D to P.A.R.A.D.I.S.E.
During my time here, my job was to create engaging content and spread brand awareness on all platforms.
Social Media Campaign
E.X.I.L.E.D to P.A.R.A.D.I.S.E Summer Collection
Caption:
Made to order clothes for an easy to wear and effortless style! Dropping @ 9am June 27th link in bio
Models: @littlestonedwolf
Video credit: @dezzi.k
Photographer: @elenaedingtonphotos
#slowfasion #sustainablefasion #suzannah #suzannahlondon #lfw #lfw2020
#beastateofart #Aroseatelier #arose
Time of day: 9am
Filmed and edited by me
Time of day: 9am
Type of Post: Story and pull sticker
Photo taken by me
Social Media Campaign Strategy
Every business wants to be at the top of their consumers feed, but how do they get there? I pondered this question when researching Instagram algorithms. I discovered that people's Instagram feed was ranked based on how they engaged with content.
The quickest way to the top of people's feeds is to be the account they interact with. When I created the campaign, I wanted consumers to engaged with Arose, by commenting on posts. I did this by encouraging followers to comment an emoji.
Caption:
Comment a (insert flower emoji here) if you are excited to shop our new collection!
Made to order effortless styles Dropping @ 9am June 27th
Model: @littlestonedwolf
Pics: @elenaedingtonphotos
#slowfasion #sustainablefasion #suzannah #suzannahlondon #lfw #lfw2020 #beastateofart #Aroseatelier #arose
Time of day: 9am
Time of day: 9am
Type of Post: Story and use rate bar in sticker
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Campaign Results
The greatest success I had on Instagram, was getting the most views on the last video in the campaign. Overnight the video got over 1,438 views!
Social Media Management
All photos from the Up Cycled collection were posted by me. I wanted to create engaging captions that encourage followers to interact with Arose's posts. Here are all the posts and captions I created and posted.
Caption:
Comment a (insert pink heart here) if you would wear blue and pink together?
#arose #upcycled #luxuryfashion #botiquefashion
Caption:
Grow your love with your mother with our Still Growing Baskets (insert glitter emoji here)
On sale this weekend. Look for directions to boutique in our bio
#mothersday #mothersdaygift
Caption:
Outfit 1, 2, 3, or, 4? (insertable heart here)
All pieces are one of a kind and made once
#upcyled #luxuryfashion #arose #outfitinspo
Caption:
POV you wear sustainable clothing. We will go first with our up cycled collection
#arose #upycled #luxyfashion #fashioninspo
Caption:
Main Character moment in our up cycled collection
#arose #upycled #luxyfashion #fashioninspo
Mother's Day Gift Promotion
Leading up to mother's day I took promotional picture of the baskets selling at the boutique. To the right are all the photos I took and edited in Adobe.
Caption:
Fashion is about taking action by shopping sustainable clothing. Shop our handed dyed upcycled clothing
#sustainble #fashion #luxuryfashion
Product Pictures
Arose Atelier had a store front that was online and in person. Both store fronts featured product (other than clothes). During our meetings I would snap pictures of the latest products for the website. All of these photos where used.
