My Work With Full Circle Glassworks
During my time at Full Circle, I identified their competitive advantage and developed a marketing plan which included a social media calendar, logos, designs, and an updated Google page.
The inspiration for the marketing plan
The local competitive market made it hard for a young company such as Full Circle. The company needed an advantage to set it apart.
After doing a competitive analysis, I found that Full Circle was the only one hand crafting their own glass pieces. I branded "Locally Blown Glass," which became the center of the marketing plan.
Photo taken by me
Designing The Google webpage
In most instances, a Google search is a customer's first interaction with a business, so I wanted to ensure Full Circle's made a good first impression.
I took and edited the photos to the left to update Full Circle's Google page. I also had them update their Google bio to:
"At Full Circle Glassworks, our craftsmanship and talent provide a variety of smoking accessories. Most glass pieces are hand crafted by experienced local glass blowers. Stop by our shop in Albany and friendly staff will help you find what you are looking for.”
Photos taken by me
Logo Design: "Oh, it's a piece shop?"
The owner indicated that the store name confused consumers because they did not know the store specialized in smoking accessories. In the logo design I want to close this gap and make a logo that better represented what the shop sold. All the logos were designed in Canva and then uploaded into Adobe.
Logos designed by me on Canva
Social Media Posts
The main focus during the creation of content, was to communicate Full Circle's brand of "locally blown glass", while making it entertaining.
After researching Instagram's algorithms, I found that videos and stories were being promoted over photos. Using this information, I filmed and edited the videos below in Canva.
Filmed and edited by me
Social media posts
When planning Full Circles' social media, I wanted to make engaging content that would grow their social media following. In addition, I wanted to transform their page into a consistent aesthetic with high quality images. Down below are the images I took and edited. Each set of photos has captions I wrote.
Photos taken and edited by me
Caption:
POV that your pieces glows in the dark. I will go first
#locallyblownglass #Fullcirclesglass #circlesglass #fullglass #smokingassessories
#albany #smoke #supportyourlocalglassblower #glassshop
Photos taken and edited by me
Caption:
Imagine smoking this in your tie-dye shirt with your morning coffee (insert mushroom emoji here)
#locllayblownglass #Fullcirclesglass #circlesglass #fullglass
#smokingassessories #albany #smoke #supportyourlocalglassblower #glassshop
Photos taken and edited by me
Caption:
This is your sign to replace your old bong
#locllayblownglass #Fullcirclesglass #circlesglass #fullglass
#smokingassessories #albany #smoke #supportyourlocalglassblower #glassshop
Monthly Raffle
Before I started marketing for Full Circle, they were doing monthly raffles. I wanted to take the idea further by also including a virtual raffle. The new raffle would encourage followers to tag their friends in the post, thus, speeding brand awareness.
All photos taken and edited by me
Photos taken and edited by me
Caption:
Comment two (mushroom emoji here) if you would wear our handcrafted necklace pendants!
#locllayblownglass #Fullcirclesglass #circlesglass #fullglass
#smokingassessories #albany #smoke #supportyourlocalglassblower #glassshop
Photos taken and edited by me
Caption:
Un-smashable pieces. What's your favorite rubber piece? (insert hand emoji pointing down here)
#locallyblownglass #Fullcirclesglass #circlesglass #fullglass #smokingassessories
#albany #smoke #supportyourlocalglassblower #glassshop
Photos taken and edited by me
Caption:
Tag a friend who would get matching bongs with you
#locllayblownglass #Fullcirclesglass #circlesglass #fullglass
#smokingassessories #albany #smoke #supportyourlocalglassblower #glassshop
Photos taken and edited by me
Caption:
We are tired of you losing your lighter as much as you lose your Juul.. so we blow glass that will hold your lighter for you. Tag a friend who needs our bong
#locllayblownglass #Fullcirclesglass #circlesglass #fullglass
#smokingassessories #albany #smoke #supportyourlocalglassblower #glassshop
Designed by me on Canva
Signage
Researched and confirmed local ordinances in order to enable the shop to have additional signage. This included "A" frame signs and a shop banner. This allowed the shop to be easily recognized by consumers passing by.
Designed by me on Adobe
Collecting consumer data
I wanted to determine the gender and age of customers for marketing purposes. When I interviewed the shop owners and employee, they had varying answers.
Consequently, I made a sheet based on their current sales sheet, but added age and gender. The information would be recorded when the customer was carded.
Disclaimer
This shop is no longer in business and most of the work I did is no longer used outside of their Google webpage.
This project provide opportunities to learn important skills such as hosting meetings and communicating ideas that are outside the comfort zones of the clients. It was my pleasure to work with such a young brand and I look forward to working with more in the future!
